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Social & environmental responsibility

Groupe GM's dedication to social and environmental responsibility is embedded in our core values and guides every aspect of our operations.
Guided by our family values, we are committed to enriching communities, preserving the environment, and supporting the well-being of our employees. At Groupe GM, social and environmental responsibility is not an initiative—it is a principle that drives us to uphold ethical practices, promote sustainable innovation, and strengthen our connections with both local and global communities.

Excellence in
Sustainable Stewardship

Our commitment to social responsibility has been recognized with an EcoVadis Silver Medal, placing us within the top tier of Silver-rated companies for our achievements in Environment, Human Rights, Ethics, and Responsible Sourcing.

Empowering
Our Workforce

We uphold the strictest international labor and human rights standards.

We support our employees and empower them through personal and professional development opportunities.

We safeguard the health and safety of our employees in the workplace and organize regular health and safety training. Find out more about our human rights policy here and our working conditions and safety policy here.

We have implemented a Code of Conduct and Ethics to promote integrity in all our actions. Find it here.

Sustainable
Operations Infrastructure

Our offices and factories benefit from direct natural light, and 100% of the electricity used at some of our sites comes from renewable sources, fostering a vibrant, energy-efficient environment.
At our Portuguese factory, 466 solar panels have been installed, significantly reducing our reliance on non-renewable energy.

Find our 2023 CSR report here.

Building Stronger
Communities Together

We actively support local and global initiatives that promote well-being, inclusion, and sustainability. Key programs include:
  • Agence du Don en Nature : redistributing unused amenities products to charities across France.
  • Fundação Ronald McDonald : supporting hospitalized children and their families with hygiene kits in Portugal.
  • Grace Portugal : collaborating with a pioneering CSR-focused association in Portugal.
  • Unisoap France : recycling hotel soaps into new hygiene products for communities in need.
  • Fondation Antoine de Saint Exupéry : supporting educational, cultural, and humanitarian programs for youth worldwide.
  • Associação Acreditar : supporting children with cancer and providing amenities for their families during treatment.
Past collaborations also include the Red Cross, Dons Solidaires, Care France, AP-HP, ANAP, and the “Paper for Food” campaign, along with support for local events.

Advancing Circular
Economy:
Second Life Initiatives

We give products a second life through initiatives like Unisoap in France, recycling hotel soaps and redistributing them to communities in need.
At our sites, 77% of waste was recycled in 2024, guided by our recycling charter, which also supports customers in their own waste management efforts. Find our recycling charter here.
You can also find our environmental policy here.

Discover our other initiatives

Through our pioneering initiatives, Groupe GM minimizes its ecological footprint while empowering hotels to enhance their sustainability practices. Our Care About Earth program embodies our commitment to environmental responsibility, setting a benchmark for the hospitality industry.
“Our raison d’être is to provide amenities that reflect your unique hotel identity,
perfectly tailored to your needs and respectful of nature.”
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