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BENAMÔR Alecrim
a Portuguese beauty recipe

Benamôr was founded in Lisbon in 1925 by a mysterious apothecary who used to create ointments in his Campo Grande laboratory. His hand-crafted beauty recipes were based on unique fragrances and natural ingredients grown under the Portuguese sun: lemon, rose, aloe vera and almond oil. Packaged in adorable Art Deco tubes, Gordíssimo was an instant success, and all the Belles of Lisbon were crazy about it, including Queen Amélie.

Benamôr gave birth to some of Portugal’s cult beauty recipes, such as Crème de Rosto, the miracle face cream with rose extract that gives women instant radiance and whose recipe has remained unchanged since its creation. Alantoíne hand cream and Bronzaline were also among the most coveted after their creation. Today, Benamôr is still one of Portugal’s most beloved beauty brands, spreading its delicious beauty recipes all over the world.

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Key values

LISBON 1925
NATURAL BEAUTY RECIPES
PORTUGUESE HERITAGE

Global presence

Brand universe

Olfactory pyramid
AROMATIC - FRESH

Alecrim fragrance evokes the freshness of rosemary, enhanced by delicate herbaceous notes and subtle aromatic accents, creating a refined and authentic olfactory signature.

Head notes

Eucalyptus

Heart notes

Rosemary - Freesia

Base notes

Musk - Patchouli

Benamor Alecrim Hotel line

Brand’s brochure

Rosemary, one of Portugal’s oldest and best-loved aromatic herbs, is harvested for its curative, cosmetic and culinary properties. The ALECRIM beauty recipe, infused with organic rosemary oil with recognized refreshing, antioxidant, soothing and restorative properties, offers a sensation of pure freshness.

Benamor Alecrim eco-designed hospitality products are an integral part of Groupe GM’s Care About Earth program, helping to reduce their environmental footprint.
www.care-about-earth.com
Our formulas have been dermatologically tested and are :
  • vegan,
  • paraben-free,
  • silicone-free.
They contain up to

98%
INGREDIENTS
OF NATURAL ORIGIN
LINE
SOAP
ECOPUMP

Rosemary, one of Portugal's oldest and best-loved aromatic herbs, is harvested for its curative, cosmetic and culinary properties. The ALECRIM beauty recipe, infused with organic rosemary oil with recognized refreshing, antioxidant, soothing and restorative properties, offers a sensation of pure freshness.

Benamor Alecrim eco-designed hospitality products are an integral part of Groupe GM’s Care About Earth program, helping to reduce their environmental footprint.
www.care-about-earth.com

Our formulas have been dermatologically tested and are :

  • vegan,

  • paraben-free,

  • silicone-free.

They contain up to
98%
INGREDIENTS
OF NATURAL ORIGIN
SOAP - 20 g - 0.70 oz
Engraved white soap, cardboard box
ECOPUMP - 300 ml - 10.14 fl.oz
Hand & Body wash
Shampoo
Conditioner
Hand & Body lotion
Suggested accessory line

White & Black line

Shower cap - Shower cap & scrunchie - Sewing kit
Manicure set - Comb - Tissues - Shoe mitt - Cotton buds- Shoe shine sponge - Vanity set - Make-up remover pads- Loofah -Dental set -Shaving set

Accessorie’s brochureAll accessorie's

They chose Benamor Alecrim

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