Georges Marchand, founder of Groupe GM reinvents the concept of hotel amenities, starting with Ô de LANCÔME by L’ORÉAL.

Establishment of AFI, the first affiliate in France's network.

Exclusive worldwide license agreement with NINA RICCI.

Creation of GGMCF near Lyon, France, specializing in cosmetic production and bottle filling for hospitality amenities.

Establishment of the the first affiliate in the Iberic Peninsula, and creation of an industrial complex in Portugal for developing and producing solid cosmetics.

Exclusive worldwide license agreement with CLARINS Group.

Development of the company's first Eco-label certified products, marking a milestone in sustainable innovation.

Georges Marchand, founder of Groupe GM reinvents the concept of hotel amenities, starting with Ô de LANCÔME by L’ORÉAL.

Exclusive worldwide license agreement with NUXE.

Exclusive worldwide license agreement with Estée Lauder Group for ÉDITIONS DE PARFUMS FRÉDÉRIC MALLE.

Launch of the 'Care About Earth' program, affirming our commitment to sustainable product development and environmental impact reduction.

Our commitment to sustainable and ethical practices in the hospitality industry was awarded with a Silver medal.