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Care about Earth

Revolutionizing Hospitality with Sustainability at the Core of Every Action

We have been leading the way in responsible amenities through pioneering initiatives, which inspired the creation of the Care About Earth program.

For over 20 years Groupe GM has been a pioneer in sustainable development within the hotel amenities industry. Committed to its stakeholders, Groupe GM strives to innovate and reduce its environmental footprint, ensuring that its practices contribute to the sustainability of the planet for future generations.

Groupe GM prioritizes green resources, focusing on reusability and the elimination of plastics derived from fossil fuels. At the heart of our strategy lies eco-design, which focuses on minimizing waste and conserving scarce resources.

Every stage of product development integrates environmental considerations, from raw material sourcing to end-of-life recycling. Through the Care About Earth program, Groupe GM reaffirms its leadership and unwavering commitment to promoting sustainable hospitality practices across the global hospitality industry.

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A commitment to eco-responsibility

We have launched several sustainable initiatives aimed at making our operations as environmentally friendly and conscious as possible, without compromising the high quality of our products. At the same time, we maintain strict compliance with Good Manufacturing Practices and international and European Union regulations on cosmetics.
Our commitment to excellence guarantees an unparalleled standard of compliance across all our offerings. Our worldwide expertise in innovative development and manufacturing techniques empowers us to deliver unique product excellence at competitive price. Across the globe, we uphold consistent high quality and adhere to the highest industry standards.

Discover our initiatives

Through our pioneering initiatives, Groupe GM minimizes its ecological footprint while empowering hotels to enhance their sustainability practices. Our Care About Earth program embodies our commitment to environmental responsibility, setting a benchmark for the hospitality industry.
“Our raison d’être is to provide amenities that reflect your unique hotel identity,
perfectly tailored to your needs and respectful of nature.”

Want to learn more about Care about earth ? 

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